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Acquisition of shares in Salesforce consultancy APRACOR

January 21, 2022

Julia Nowicka

The Office Manager at SUNZINET Polska and a lawyer by profession. Liking new challenges, she decided to start a career in IT.

Expanded Salesforce and CRM competencies, with location in Austria and rapid growth.

With immediate effect, SUNZINET GmbH owns the majority of shares of Salesforce agency APRACOR, which is based in Austria and Stuttgart. Key Salesforce competencies are thus strengthened and growth is further expanded.

Sustainable strengthening in the digital marketing sector through competence expansion in CRM

SUNZINET is one of the leading agencies for digital transformation in Cologne. Since its founding in 1999, the agency has been growing steadily. Additional locations in Gdansk, Hamburg, Frankfurt am Main and Paderborn have been established over the years.

APRACOR has been operating successfully on the market since 2013, specializing in the entire Salesforce CRM portfolio. The company is located in Munich, Stuttgart and Innsbruck.

The management is pleased to exploit the Austrian market with the holistic full-service agency in the future. The integration will further expand the leading position of SUNZINET and APRACOR in the Salesforce market.

Together, the two agencies achieved a total turnover of around 12 million euros in 2021. Compared to the previous year, this represents a revenue growth of more than 3 million euros. The combined competencies of 140 employees create a stable foundation for the marketing automation decade.

APRACOR will continue to exist as a company and brand. This also applies to the management and employees. A seamless integration into SUNZINET Services is created by structural expansions. The corporate design of APRACOR has been adapted to SUNZINET since the majority takeover.

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