Share on linkedin
Share on facebook
Share on twitter

Web shop – 4 tips for optimizing mobile search

Share on linkedin
Share on facebook
Share on twitter
Adam Sieczkowski

Adam Sieczkowski

CEO at SUNZINET Polska. Leading the team towards new challenges.

It’s no longer an e-commerce secret: the number of users accessing online stores with mobile devices is increasing significantly every year. And the basic rule is: the less information the consumer has to provide when using the store, the better. However, it is often the case that customers prefer to use the search function on the desktop rather than on mobile devices. They usually prefer Google search to find a direct entry at the desired site. The conclusion is: mobile users do not have much confidence in the internal search systems. Exceptions that offer a sophisticated search functions tend to be in the minority – Amazon, for example. In this blog post you will learn how to improve the mobile search functions of your online store and thereby increase your sales figures!

Positive user experience – a must for the modern online store

Why do mobile users prefer to search for the desired product via Google rather than directly in the online store? One reason could be that the search function is not noticeable. Since most consumers are increasingly surfing with the throw-away mentality, it makes sense to place the search more in the spotlight of the website. After all, the customers want to satisfy a specific need quickly and conveniently on the go or from the comfort of their own home. It is important that the search meets the high expectations of the user experience (UX). Once users are not convinced of a store search, it is difficult to regain their trust – they will switch to Google search instead. And the competition is fierce there. A good search function can transform to a business decision and therefore requires a positive user experience.

The way a search result is delivered varies from device to device. However, the screen size shouldn’t have a negative impact on the customer’s experience. In other words, the following formulas should apply to all viewports – regardless of whether they are mobile or desktop.

How to design a better store search

When a user activates a search engine, the context is clear: he makes an effort to satisfy his need. At this point it is recommended to minimize the “background noise” of animated banners or other store content. The use of overlays that darken or even hide the entire page can support the user’s focus on the search context.

Amazon demonstrates it perfectly: When tapping or clicking within the search field, search terms are already suggested. So the user doesn’t have to think twice and chooses one of the suggested search terms, freely based on the presumption: “Don’t make me think.”

ecommerce_search

The search should be fast and precise! Search results can be displayed as soon as the search parameter is entered. Clustering the search terms helps to quickly deselect options and concentrate on the relevant results.

ecommerce_search2

Do not display a “no result” page! Users should always feel like they are approaching their goal. For example, are they looking for a special dress that your online store does not carry? Then you can immediately inform them through a message or offer them suitable alternatives from your store.

Do not forget the product content when searching for a store!

If you want to sell your goods in your online store via mobile devices, the product search must meet special requirements. For an internal search, a standard search function in the existing store system is not sufficient: The presentation of more complex products on the result pages requires a different concept than the presentation of self-explanatory products. Why? For example, certain niche articles that are targeted towards a specific group require different real-time suggestions in the search field than articles for the general public. Therefore, when designing or developing your online store, do not underestimate the search function! After all, an intelligent search not only searches page or product names, but also product content or even content of linked PDFs, which is essential in modern online stores.

From duty to choice: The performance of the store search

Speed is also crucial for internal product searches: if the search process takes too long, the user gives up. Therefore, you should thoroughly evaluate your target group and their needs in advance. Based on this, you develop a functional concept for the internal search. On this basis, you then add providers of search systems for external searches with their own server. Do not neglect testing! Hardly any other function in the store system requires such an intensive and permanent quality management like the search function.

Conclusion

Search engines like Google set the bar very high for internal product searches in online stores! Therefore, we should consider user’s habits – simple and intuitive search engines are the key to success. It is important to harmonize all components from user experience to performance. It’s crucial to concentrate fine-tuning on the essentials.

Want to learn more about an intelligent search implementation or need support with your online store? Then contact us – our e-commerce experts will be happy to advise you!

`adam

Twoja wiadomość została wysłana prawidłowo

Wkrótce skontaktujemy się z Tobą. 

`adam

YOUR MESSAGE WAS SENT Successfully​

We will contact you regarding your request soon.

Privacy Statement

Personal data

Dear User,
From 25 May 2018, Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC, referred to as “ODA”, will be in force.

Below you will find information on how to process your data. If you would like to know more, please contact us.

We process personal data in accordance with the principles of accountability, adequacy and reliability.

The Administrator of the service has made due diligence in order to adequately secure the personal data provided by you, and in particular to prevent their disclosure to unauthorized persons.

We collect information about you when you use our service, when you register with us, when you fill in the contact form. It is data such as: name, company name, telephone, e-mail, industry. In addition, we automatically collect and store information about your computer and browser, including your IP address, software and hardware version, and the pages you visit. Your personal data is collected by us when you use our services, e.g. websites. Personal data may be stored in cookies (referred to below) which we or our trusted partners install on our websites, as well as in devices you use when using our services or offers. You can change or customize your cookie files. If you do not change these settings, you agree to the use of cookies.

The administrator of personal data is eastside-solutions sp. z o.o. with its registered office in Gdańsk, ul. Szafarnia 6/47, 80-755 Gdańsk, NIP: 525-272-47-40, REGON: 368429420 and our trusted partners, with whom we constantly cooperate, above all, in the field of adapting the content on our website to your needs.

We process your data for the following purposes:

That the services we provide are interesting and useful for Ceba,
To ensure that the content on our site meets your needs,
To ensure the security of your data and to prevent any misuse,
To contact you and send you (with your prior consent) messages containing commercial information,
To carry out direct marketing for you only with prior consent,
To react to information sent to the Administrator using the contact form,
To improve the performance, functionality and efficiency of our website and to determine the effectiveness of our marketing activities.
We collect data on the traffic on our website from our trusted Google partner.

The law allows us to transfer your data to our partners, who will process it on our behalf, i.e. our subcontractors and our employees.

We do not sell or otherwise transfer your personal information to third parties. This does not apply to trusted partners who assist us in running our website or business, as long as they agree to keep this information confidential. Your personal data may be made available to entities entitled to receive it under the applicable law, including judicial authorities. Your data will not be transferred outside the European Union.

You have the right at any time to withdraw your consent to the processing of personal data by Lemonmind Olgierd Mrozik and our trusted partners. In addition, you are entitled to a claim:

access to their data,
the deletion of their data,
rectify their findings,
the limits of their processing,
to object to the processing,
transfers.

To do this, contact the administrator of your personal data via e-mail or mailing address:
eastside-solutions sp. z o.o. E-mail: info@eastside-solutions.com
Szafarnia 6/47, 80-755 Gdańsk

The withdrawal of consent shall not affect the lawfulness of any processing carried out on the basis of your consent prior to the withdrawal.

You also have the right to lodge a complaint with the supervisory authority of the GIODO/Personal Data Protection Authority.

Any processing of your data must be based on an appropriate legal basis in accordance with the applicable laws. Such a legal basis is the so-called legitimate interest of the controller. Processing of your data for marketing purposes will be subject to your voluntary consent.

We reserve the right to make changes to the Privacy Policy.

Privacy statement

This Privacy Policy sets forth the rules of storing and accessing information on the User’s devices by means of Cookies files, used to provide electronic services requested by the User, by eastside-solutions sp. z o.o. with its registered office in Gdańsk, ul. Szafarnia 6/47, 80-755 Gdańsk.

§ 1 Definitions
Administrator – means eastside-solutions sp. z o.o. with its registered office in Gdańsk, ul. Szafarnia 6/47, 80-755 Gdańsk, NIP: 525-272-47-40, REGON: 368429420, who provides electronic services and stores and accesses information in the User’s devices.
Cookies – means information technology data, in particular small text files, stored on devices through which the User uses the website of the Service.
Administrator Cookies – means Cookies placed by the Administrator, related to the provision of services by the Administrator electronically through the Website.
External Cookies – means Cookies placed by the Administrator’s partners, via the Website.
Service – means a website where the Administrator runs a website operating in the eastside-solutions.com domain.
Device – means an electronic device through which the User obtains access to the website of the Service.
User – means an entity for which, in accordance with the Regulations and legal regulations, electronic services may be provided or with whom an Agreement for the provision of electronic services may be concluded.

§ 2 Types of Cookies used
The cookies used by the Cookies Administrator are safe for the User Device. In particular, this way it is not possible for viruses or other unwanted software or malware to reach the User Devices. These files allow to identify the software used by the User and to adjust the Service individually to each User. Cookies usually contain the domain name from which they come, the time they are stored on the Device and the assigned value.

The administrator uses two types of cookies:
Session cookies: are stored on your device and remain there until the end of the session of your browser. The stored information is then permanently deleted from the device memory. The session cookie mechanism does not allow the retrieval of any personal or confidential information from the User Device. Persistent cookies: are stored on your device and remain there until you delete them. Terminating the session of a particular browser or disabling the Device does not delete it from the User’s Device. The persistent cookie mechanism does not allow the retrieval of any personal data or confidential information from the User Device.

You can restrict or disable the access of cookies to your Device. In the event of using this option, the use of the Website will be possible, except for the functions that by their nature require cookies.

§ 3 Purposes for which Cookies are used
The Administrator uses his/her own cookies in order to configure the service correctly, in particular to: adjusting the content of the Service’s websites to the User’s preferences and optimising the use of the Service’s websites; identify the Service User’s device and its location and display the website accordingly, adjusted to his individual needs; remember the settings you have selected and personalize the User Interface, for example, with regard to the language or region of your choice; remembering the history of the pages visited on the website in order to recommend the content; font size, website appearance, etc.

The Administrator uses his/her own cookies in order to authenticate the user on the website and ensure the user’s session on the website, in particular to: maintenance of the Service User session (after logging in), thanks to which the User does not have to re-enter the login and password on every subpage of the Service; correct configuration of selected functions of the Service, enabling, in particular, verification of the authenticity of browser sessions. optimisation and increase of efficiency of services provided by the Administrator.

The Administrator uses his own cookies in order to implement the processes necessary for the full functionality of websites, and in particular to: adjusting the content of the Service’s websites to the User’s preferences and optimising the use of the Service’s websites. In particular, these files allow you to recognize the basic parameters of the User Device and display the website accordingly, tailored to your individual needs; correct handling of the affiliate program, enabling, in particular, verification of the sources of redirections of Users to the websites of the Service.

The Administrator uses User Cookies in order to remember the location of the User, and in particular to correctly configure selected functions of the Service, allowing to adjust the information provided to the User, taking into account the User’s location. The Administrator uses his/her own cookies in order to analyze and research as well as to audit the audience, and in particular to create anonymous statistics which help to understand how the Users of the Service use the websites of the Service, which allows to improve their structure and content. The Administrator uses his own cookies in order to provide advertising services, and in particular to adjust the advertisements presented through the Website to the services and products of third parties. The Administrator of the service uses external cookies in order to collect information on the behavior of users of the Servile by means of the website of the statistics system Google Analytics (administrator of external cookies: Google Inc. with its registered office in the USA).

You can opt out from being tracked by Google Analytics by downloading and installing an add-on for your current web browser. Such an add-on informs JavaScript that no information about your visit shall be transferred to Google Analytics. The browser add-on for the deactivation of Google Analytics is available for Internet Explorer, Google Chrome, Mozilla Firefox, Apple Safari, and Opera (as per: September 15th, 2011).

§ 4 Possibility of specifying storage conditions or to be accessed by Cookies
You can change your settings for cookies yourself at any time by specifying the conditions under which they are to be stored and accessed by your Cookies on your Device. The User may change the settings referred to in the previous sentence by means of the settings of the Internet browser or by means of the configuration of the service. These settings may be changed, in particular, to block the automatic handling of cookies in the settings of your browser or to notify you of any placement of cookies on your device. Detailed information about the possibility and methods of using cookies are available in the settings of the software (web browser).
The user can delete cookies at any time by using the available functions in the browser he is using.
Limitation of the use of cookies may affect some of the functionalities available on the Website.

Imprint

sunzinet Polska sp. z o.o.

Head office

Szafarnia 6/47
80-755 Gdansk
Phone: +48 609 301 911
gdansk@sunzinet.com

Company information

CEO: Adam Sieczkowski
KRS: 0000694712
NIP: 525-272-47-40
REGON: 368429420
Registered: National Court Register of District Court for the Capital City of Gdansk in Gdansk

Data protection notice

We are using surfersIdent to control and to analyse the web according to the surfersIdent data privacy statement. Our visitors accept this statement by visiting our website. You will find our terms and conditions on https://www.surfersident.de.

Website tracking

To optimize and analyze websites continuously, data are anonymously collected and reprocessed through the analysis tool surfersIdent. At the same time, pseudonyms are generated to create anonymized usage profiles. These data are certainly not used to identify a visitor personally (insofar as this would be technically possible) or associated with the bearer of a pseudonym.
If you disagree with this service, please click on the following link to contradict the usage of your data and to prevent the website tracking completely.
https://www.surfersident.de/surfersident/public/auth/deactivatevisitor