2019 was an exciting year for all of us. Influenced by demonstrations of climate opponents worldwide, yellow vests in France or government opponents in Hong Kong, it is often referred to in the media as the “Year of Protests”. With the start of a new decade, there is now a mood of optimism – but not in the true sense of the word in the field of digital design. After the exciting year 2019, 2020 foreshadows coming back to the essentials. The motto “attract attention, whatever it takes” is replaced by moderately used colors, targeted accents in typography and mindful design. These are some of the most crucial design trends of the year 2020.
- Colors – Tendency towards minimalism
In 2019, digital design was still usually about drawing attention with bright colors and striking effects. This changed in 2020. Instead of strong colors and contrasts, you can now more often come across minimalism and large white spaces. Colors will be coherent and well thought-out.
Among other things, the Custom Color Palette will be used. It enables your company to support storytelling and brand identity with sophisticated and consistent color palettes. This results in a high recognition value and a clearly noticeable continuity. Here is an example:
In its extreme form, this trend even goes as far as “synchronicity”, i.e. monochrome. This ensures simplicity and directs the user’s attention to the increasingly important content rather than to the design itself.
2. Typography provides attention and structure
Typography also plays an important role in the Digital Design Trends of 2020, and the key term here is Contrasting Typography. This refers to different fonts in various sizes and thicknesses that ensure a clear distinction between headlines, subtitles, quotes, calls-to-action, etc. This creates clear hierarchy as well as focus on the essential content, which unconsciously guides the user. Another positive effect is the wide range of design and storytelling options without overwhelming the user.
Digital designers prefer a strong but simple typography. Personalized fonts are also used to strengthen the brand identity and create a high recognition value.
3. Asymmetric layouts & “broken grid” systems
In the age of website construction kits and templates that can be used by amateurs to create websites, Digital Designer 2020 is increasingly focusing on individuality and authenticity. With unique designs they try to stand out from standard solutions. There is a wide range of possibilities for this. These include, for example, the unusual – but not inconsistent – arrangement of different elements. “Broken Grid Systems” and asymmetrical layouts are used, among others:
Nonetheless, the user is the center of attention. Within the framework of mindful design, designers increasingly try to respond to the needs of the user instead of constantly flooding them with new visual stimuli.
4. Virtual world – 3D design, animations etc.
The fact that digital design will be visually more casual again in 2020 does not mean that designers are not exploiting the possibilities of the digital world. Motion graphics, short clips, 3D icons or animated logos are all the rage. These are often interactive and thus capture the user’s attention, entertain him and remain in his memory. By using such means, you also show that you are up-to-date and use modern technical possibilities.
3D animations etc. can also be used for storytelling and the creation of brand identity. They help to support content with perfectly fitting illustrations and moving images. This makes your message easier to grasp and experience. Fluid animations are also possible in this context. Their soft transitions and organic, three-dimensional shapes create a flowing and moving impression and are thus reminiscent of the ever faster developing virtual world.
5. Mobile solutions & Seamlessness – Stronger than ever
This year more than ever: Mobile First is the new standard and there’s no way around. The mobile standard 5G is also on the rise in Germany, bringing with it faster Internet and thus more possibilities for animations, videos and interactive content on mobile devices. In addition, smartphones with larger full-screen displays require changes in appearance and interaction with apps, websites etc.
Nevertheless, wearables such as smart watches or wristbands also require new design standards. Occasionally, the decline of smartphones is already being predicted – the trend is toward “seamless simplicity”. This means that digital devices will be so highly integrated into everyday life that users will hardly notice that they are wearing them or interact with them. This is where digital designers are called upon to increasingly move away from the classic design tools of web design and to think in an interdisciplinary and multidisciplinary way.
From a design perspective, 2020 is another exciting year. While exceptions, as always, prove the rule, the general tendency is towards simpler, more subdued designs. Many people are afraid of the increasingly rapid and unpredictable developments and feel overwhelmed by technology. In digital design, this leads to an increasing drifting away from fancy and experimental designs giving greater importance to content and seamless interactivity. However, there is also a need for digital designers to take a more holistic approach to the content and interactions to be designed in order to help companies move forward in the process of digital transformation.
Would you like to know how these trends can be best put into practice? Then get in touch with us! Our team for creation & communication will advise you on all topics related to digital design, corporate communication and branding.